Webinar: A practical conversation about trust, responsibility, early support and student engagement.

How can schools improve attendance, identify pupils at risk earlier, and build a culture where students want to show up?
Student attendance remains one of the biggest challenges facing schools across the UK. But improving attendance is not only about recording absence, tightening procedures or applying more pressure.
It is also about culture.
How do we build environments where students feel expected, supported and motivated to show up? How do we identify early warning signs before absence becomes entrenched? And how can schools use attendance data as a starting point for dialogue rather than only as a compliance measure?
On 30 June at 1pm UK time, Attender invites UK school leaders and education professionals to a free webinar exploring what can be learned from Denmark’s approach to student attendance.
Denmark is not a perfect model, and Danish schools also face challenges with absence and engagement. But the Danish education culture offers an interesting contrast: a more trust-based approach, with emphasis on student responsibility, early dialogue, practical support and positive motivation.
In this session, Heine Jensen, CEO and co-founder of Attender, will share reflections from Danish education and practical examples from schools working to make attendance more visible, meaningful and actionable.
What we will cover
Trust and responsibility in Danish education
How a less punitive culture can shape the way schools talk about attendance.
Attendance as an early signal
Why absence should be seen not only as a statistic, but as a sign that something may need attention.
Carrot vs stick
How positive nudging, recognition and student ownership can support attendance habits.
Reducing friction for teachers and students
Why attendance processes need to be simple if schools want better data and consistent follow-up.
Using data for earlier support
How schools can move from retrospective reporting to earlier identification and intervention.
Practical reflections for UK schools
What UK schools may be able to adapt from the Danish context — and what cannot simply be copied.
This webinar is designed for UK school leaders, attendance leads, pastoral teams and education professionals who want to explore what can be learned from Denmark’s more trust-based approach to attendance, responsibility and early support. The focus is UK schools, but anyone interested in improving attendance and student engagement is welcome to join. And yes, it is free to participate.